General Track (Friday May 27,2022 at 1:45pm PST):

This competition is for founders of African descent who are building innovative solutions capable of unlocking untapped markets and creating new opportunities. Participants must be working toward a collective goal of solving pressing issues either on the African continent or in Black communities within the Diaspora (US). Candidates are eligible to win a non-dilutive grant of $10,000, a feature on AmplifyAfrica.com to build awareness of your mission and product, a meeting with competition judges, and a feature on Prosper Africa’s Deal Room. All selected finalists will have the opportunity to pitch on May 26th, 2022 to a panel of esteemed judges and your peers.

Criteria:

Participants must be at least 18 years or older, early-stage founders in either pre-seed or seed round of funding, with a focus on solving problems in an African country or Black communities in the diaspora

Beauty Track (Thursday May 26,2022 at 1:45pm PST):

This competition is for early-stage founders of African descent who are building products or solutions in the beauty/beauty-tech industry. This track is exclusively sponsored by Pull Up for Change and UOMA Beauty; with the goal of extending capital and mentorship to fellow African founders looking to break into the beauty industry. Eligible candidates are beauty entrepreneurs looking for support, mentorship, and encouragement in creating new products or apps to connect people to the best brands and practices. Two different winners will evenly split a non-dilutive grant prize of $20,000, receive mentorship from the one and only Sharon Chuter, the CEO of UOMA Beauty, a feature on AmplifyAfrica.com, and a meeting with our panel of judges.

Criteria:

Participants must be at least 18 years or older, early-stage founders in either pre-seed or seed round of funding with a focus on solving problems in an African country or Black communities in the diaspora. Startup revenue must not exceed $300,000 and the product or solution must be in the beauty or beauty-tech space.

APPLICATIONS WERE DUE AT 11:59 PM ET ON MAY 13, 2022 AND ARE NOW CLOSED


PRESENTED BY :


Please see criteria below:

  • AGE REQUIREMENT: 18yrs or older
  • Early Stage Founders (Pre Seed or Seed Round)
  • Business must be focused solving problems in an African country or focused on Black communities in the Diaspora (US).
  • Revenue must not exceed $300,000 (Beauty Startups)

Deadline to Submit: April 22, 2022 (Non Beauty Startups); May 13, 2022 (Beauty Startups)

All quarter-finalists will be notified on April 25, 2021. We ask that you do not reach out directly to the AFRICON team for a status update on your application. This may result in your disqualification.

If you are selected: (Not applicable to Beauty Startups)

  • You will be contacted to send a 60 - 90 second pitch of your company in video format for the quarter finals.
  • Selected videos will be posted on the Amplify Africa Instagram page on the 2nd of May for a public vote. Top 5 companies with the most comments by 12 pm PST on the 5th of May, 2022 will be selected as semi-finalists.

If you are selected as a semi-finalist, you will receive:

  • 2 general admission tickets to AFRICON
    (If you have already purchased your AFRICON ticket, you will be refunded the amount of your ticket)
  • The opportunity for 1 founder from your company to pitch during AFRICON Pitch Competition
  • A feature on www.amplifyafrica.org to build awareness of your team, mission and product.
  • Feature on Prosper Africa Deal Room
  • Mentorship by Sharon Chuter (CEO, UOMA BEAUTY)

    All semi-finalists will receive:
    2 general admission tickets to AFRICON
    (If you have already purchased your AFRICON ticket, you will be refunded the amount of your ticket)

    Finalists will get:
    - 2 general admission tickets to AFRICON
    - The opportunity for 1 founder from your company to pitch during AFRICON Pitch Competition on the 27th of May.
    A feature on www.amplifyafrica.org to build awareness of your team, mission and product.
    Feature on Prosper Africa Deal Room

If you are selected as the winner, you will receive:

  • $10,000 (Prosper Africa Prize)
  • $20,000 is also available for two (2) Beauty & Beauty Tech Startups
  • A meeting with the pitch competition judges
  • Additional media coverage on www.amplifyafrica.org